Every summer, when much of Japan swelters under the heat and humidity, Hokkaido quietly transforms into one of the country’s most refreshing escapes. 🌿 Among its many treasures, the lavender fields of Furano stand out as a symbol of summer in the north—vast seas of purple stretching across gentle hills, filling the air with a sweet, calming fragrance.

A Seasonal Spectacle

The lavender season in Furano typically runs from late June to early August, with the peak bloom in mid-July. During this time, fields burst into vibrant shades of purple, from soft pastels to deep violets. The colors shift subtly depending on the time of day and weather, making each visit feel unique.

More Than Just Flowers

While the lavender itself is the star, Furano offers much more. Visitors can enjoy lavender-infused treats like ice cream, cookies, and even beer 🍦🍪🍺. Shops around the farms sell essential oils, soaps, and dried flowers, letting you take home a piece of Furano’s scent.

A Refreshing Escape from Summer Heat

Unlike Tokyo or Osaka, where summer temperatures can soar above 35°C (95°F), Hokkaido enjoys mild and breezy weather. This makes Furano the perfect summer getaway—where strolling through fields of lavender feels like stepping into a postcard, with cool winds carrying the floral aroma all around you.

Custom Tours with Japan Awaits

At Japan Awaits, we offer custom tours to Furano designed around the lavender season. Whether you’d like a private vehicle, a mix with nearby Biei’s rolling hills, or a full-day experience that combines flower fields and local cuisine, our team will craft an itinerary just for you. 🌸

✨ Come for the flowers, stay for the cool breeze—and let Furano’s lavender fields remind you that summer in Japan can also be gentle, beautiful, and serene.