Japan Overtourism: Why Advisors Are Moving Beyond the Golden Route

ReginaJA Industry Perspectives

______________________________________________________________________________________________________________________________  Japan welcomed 36.9 million international visitors in 2024. According to the Japan Tourism Agency, approximately 70% were concentrated in the Tokyo–Osaka–Kyoto corridor. For luxury travel advisors, this creates a clear business risk. Advisors increasingly report lower satisfaction scores for …

Emerging Destinations in Japan for Repeat Travelers: Where to Go Beyond the Golden Route

ReginaJA Industry Perspectives

______________________________________________________________________________________________________________________________ Your clients who’ve been to Japan are coming back. And when they do, they’re spending more—much more. According to the Japan National Tourism Organization (JNTO), Japan welcomed a record 36.9 million international visitors in 2024, but here’s the critical …

🎇 Japanese Fireworks vs the World: A Quiet Beauty in the Sky

KaneJA News, Travel

In Japan, culturally, it is believed that a kami (deity or spirit) resides in mountains, oceans and all things related to nature. It is also believed that Toshigami (a Shinto deity of the new year) is present during the first sunrise of each year. Worshipping the first sunrise is equivalent to praying for the harvest and happiness for the entire year. Therefore, many people will try to see the sunrise in the most beautiful and scenic locations around Japan.