Japan Awaits Destinations

Explore Shikoku

Shikoku offers a slower rhythm shaped by temple pilgrimage routes, mountain interiors, castle towns, and ports looking across the Seto Inland Sea.

From Matsuyama and Takamatsu to Kochi, art islands, cycling routes, and traditional dance culture, the region rewards travelers looking beyond Japan’s largest cities.

Takamatsu in Kagawa, Japan — Takamatsu · Kagawa

Imabari Castle in Ehime, Shikoku, Japan — Imabari Castle · Ehime

Bizan Park in Tokushima, Shikoku, Japan — Bizan Park · Tokushima

Major Featured Other

Shikoku in Japan

Map showing Shikoku highlighted within Japan

Regional map: Soren Bradley / Wikimedia Commons · CC BY 4.0 | Locator: TUBS / Wikimedia Commons · CC BY-SA 3.0

About Matsuyama

Ehime · Shikoku

A Hilltop Castle and Japan’s Oldest Onsen Tradition

Matsuyama is centered on a prominent hilltop castle and is closely associated with Dogo Onsen, one of Japan’s most famous hot-spring districts.

Literary history, tram-lined streets and views over the Seto Inland Sea give the city a relaxed regional character.

Castle Dogo Onsen Literature Trams

Explore Matsuyama

Experiences Available

Browse published tours and experiences currently available in Matsuyama.

View Matsuyama Experiences

Shikoku Destinations

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11 places

Published experiences Custom planning

Featured Experiences

Explore Experiences in Shikoku

Imabari

Imabari Custom Day Tour

Enjoy a private Imabari Custom Day Tour with a tour guide, tailor-made based on your interests and preferences.

Duration: 8 Hours

Customs

From ¥13,000
Imabari

Imabari Private Vehicle Service with Restaurant Reservation

Enjoy a custom Imabari private vehicle tour tailored to your interests, with flexible durations and an optional restaurant reservation.

Duration: varies

Private Vehicle Service

From ¥ 72,200
Kochi

Kochi Custom Day Tour

Enjoy a private Kochi Custom Day Tour with a tour guide, tailor-made based on your interests and preferences.

Duration: 8 Hours

Private

From ¥15,800
Kochi

Kochi Private Vehicle Service with Restaurant Reservation

Enjoy a custom Kochi private vehicle tour tailored to your interests, with flexible durations and an optional restaurant reservation.

Duration: varies

Private Vehicle Service

From ¥ 72,200
Matsuyama

Matsuyama Custom Day Tour

Enjoy a private Matsuyama Custom Day Tour with a tour guide, tailor-made based on your interests and preferences.

Duration: 8 Hours

Private

From ¥13,000
Matsuyama

Matsuyama Private Vehicle Service with Restaurant Reservation

Enjoy a custom Matsuyama private vehicle tour tailored to your interests, with flexible durations and an optional restaurant reservation.

Duration: varies

Private Vehicle Service

From ¥ 72,200
Naoshima

Naoshima Private Vehicle Service with Restaurant Reservation

Enjoy a custom Naoshima private vehicle tour tailored to your interests, with flexible durations and an optional restaurant reservation.

Duration: varies

Private Vehicle Service

From ¥ 55,500
Ozu

Ozu Custom Day Tour

Enjoy a private Ozu Custom Day Tour with a tour guide, tailor-made based on your interests and preferences.

Duration: 8 Hours

Private

From ¥13,000
Ozu

Ozu Private Vehicle Service with Restaurant Reservation

Enjoy a custom Ozu private vehicle tour tailored to your interests, with flexible durations and an optional restaurant reservation.

Duration: varies

Private Vehicle Service

From ¥ 72,200

Custom Travel

Looking for Something More Personal?

If the experience or destination you have in mind isn’t currently available, our Japan-based team can review a custom private tour request built around your plans.

Custom Single-Day