Japan Overtourism: Why Advisors Are Moving Beyond the Golden Route

ReginaJA News

How Regional Expertise Is Becoming a Competitive Advantage Japan welcomed 36.9 million international visitors in 2024. According to the Japan Tourism Agency, approximately 70% were concentrated in the Tokyo–Osaka–Kyoto corridor. For luxury travel advisors, this creates a clear business risk. …

Emerging Destinations in Japan for Repeat Travelers: Where to Go Beyond the Golden Route

ReginaJA News

______________________________________________________________________________________________________________________________ Your clients who’ve been to Japan are coming back. And when they do, they’re spending more—much more. According to the Japan National Tourism Organization (JNTO), Japan welcomed a record 36.9 million international visitors in 2024, but here’s the critical …

Furano lavender fields: Hokkaido’s summer oasis

KaneJA News

Every summer, when much of Japan swelters under the heat and humidity, Hokkaido quietly transforms into one of the country’s most refreshing escapes. 🌿 Among its many treasures, the lavender fields of Furano stand out as a symbol of summer …

Marine Day in Japan: How a nation honors The Ocean

KaneJA News

Every summer, Japan celebrates Marine Day (海の日 – Umi no Hi) – a national holiday dedicated to the ocean and the deep respect the Japanese people have for it. Observed on the third Monday of July, Marine Day marks both …

In Japan, the night doesn’t end at 24:00!!

KaneJA News

If you’re traveling in Japan and spot a train schedule listing a departure at 26:00, don’t worry – you haven’t entered a time warp. Japan sometimes uses a 30-hour clock format, especially in industries like broadcasting, nightlife, and transport. Instead …

🎇 Japanese Fireworks vs the World: A Quiet Beauty in the Sky

KaneJA News

In Japan, culturally, it is believed that a kami (deity or spirit) resides in mountains, oceans and all things related to nature. It is also believed that Toshigami (a Shinto deity of the new year) is present during the first sunrise of each year. Worshipping the first sunrise is equivalent to praying for the harvest and happiness for the entire year. Therefore, many people will try to see the sunrise in the most beautiful and scenic locations around Japan.