Founded in 2016, Japan Awaits is a fast-growing inbound travel company that designs and delivers custom tours, cultural experiences, and unique itineraries for international visitors. Our mission is to showcase Japan’s culture and hospitality through expert guides, trusted partners, and thoughtfully crafted travel products.

We are seeking a Sales & Marketing Coordinator to drive customer acquisition, strengthen our brand presence, and support revenue growth across our inbound travel products. This role is primarily focused on sales and marketing execution, while also overseeing the booking lifecycle to ensure a seamless customer experience from inquiry to confirmation.

You will play a key role in generating leads, improving conversion, and ensuring bookings are efficiently managed and executed. This position is ideal for someone who understands inbound tourism, is commercially minded, and thrives in a fast-paced, growth-oriented environment. This role is expected to evolve alongside company growth; we are looking for someone highly adaptable who can take on new responsibilities and operate effectively in a dynamic environment.

• Manage inbound inquiries and convert leads into confirmed bookings
• Execute marketing campaigns across digital channels to drive customer acquisition
• Develop and refine content, messaging, and positioning for international audiences
• Oversee the booking process, ensuring accuracy and smooth handoff to operations
• Coordinate internally and communicate with customers to ensure a high-quality experience
• Track performance and leverage data to improve conversion, campaigns, and offerings

Language

• Advanced-level Japanese (JLPT N2 or equivalent)
• Fluent English (writing + communication)

Experience

• 3 – 5 years in sales, marketing, tourism, hospitality, or related fields in Japan
• Experience in customer-facing roles, sales, or revenue-driven environments
• Background in digital marketing, lead generation, or brand growth preferred
• Experience in bookings, reservations, or travel coordination is a strong plus

• Strong communication, copywriting, and organizational skills, with a high level of attention to detail
• Ability to plan, prioritize, and manage multiple projects in a fast-paced environment
• High cultural awareness and adaptability
• Creative, proactive, and data-informed decision-making
• Passion for Japan’s culture, regions, and experiences

• Proficiency with Google Workspace, Excel, and CRM platforms
• Experience with social media tools, basic analytics, and content management systems

• Full-time role based in Tokyo/Yokohama (hybrid: office, remote, site visits)
• Competitive salary (based on experience) + annual performance bonus
• Health insurance and pension coverage
• Transportation allowance + company-provided lunch when in office
• Opportunities to join cultural and tourism-related events
• For the right candidate, the role may start as part-time and transition into a full-time position with visa sponsorship