Japan Overtourism: Why Advisors Are Moving Beyond the Golden Route

ReginaJA Industry Perspectives

______________________________________________________________________________________________________________________________  Japan welcomed 36.9 million international visitors in 2024. According to the Japan Tourism Agency, approximately 70% were concentrated in the Tokyo–Osaka–Kyoto corridor. For luxury travel advisors, this creates a clear business risk. Advisors increasingly report lower satisfaction scores for …

Emerging Destinations in Japan for Repeat Travelers: Where to Go Beyond the Golden Route

ReginaJA Industry Perspectives

______________________________________________________________________________________________________________________________ Your clients who’ve been to Japan are coming back. And when they do, they’re spending more—much more. According to the Japan National Tourism Organization (JNTO), Japan welcomed a record 36.9 million international visitors in 2024, but here’s the critical …